BLUELIGHT SPECIAL REBRAND
Attention Kmart Shoppers. Bluelight Specials are back!
The revival of this nostalgic program was part of a larger rebranding effort that focused on energizing the Kmart brand.
Created new brand look and logo design
Developed style guide
Designed animated web application - customers receive alerts when a bluelight special is happening
Directed signing team with outside banners, 3 tier signs with flashing toppers, floor and window decals
Designed banners for the website and social media
Approval of all channel work
Style Guide
Animated Web Application
Banner Ad & Flashing Signs
Social Media Banner Ads
Exterior Signing & Window Decals
